Ron Way's profile

Mens Lifestyle

The devil is in the details. My favorite part of this buckle is the shift lever.
We designed every component of this cruiser to express our brand values. From the custom embossed saddle to the one-of-a-kind "Homicide Shifter", we basically ignored our target price point. And they sold out before hitting the stores. 
Mens Lifestyle
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Mens Lifestyle

Creative Direction. Design.

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